01
Don’t look like another AI SaaS.
The early direction followed familiar AI SaaS conventions. I moved to a restrained dark interface and dithered nature imagery, giving SERVIO the tone of a professional service brand.
AI expert service platform
Turn expert services into an AI product you can actually deliver.
I led the brand, product UI, and motion from 0→1, connecting service setup, management, and live meetings into one coherent experience.
02
Many experts, one product language.
Industries, people, and services can change — composition, hierarchy, and interaction stay the same. When you scale to more roles, the brand still feels like one piece.
03
Carry the brand into the live room.
The website sets expectations, the workspace organizes the service, and the meeting room completes the delivery. All three share the same visual and interaction logic.
OUTCOME / OKKAPIAN
Don’t police the brand by hand — make a tool.
To keep SERVIO dither art consistent, I turned endless manual tweaks into OKKAPIAN — batch import, presets, shared settings, batch export. Specs stop living in someone’s head; the team can reproduce them.
Open OKKAPIAN
02Full system
Not one pretty homepage — a full product.
Visual rules cover the site, industry scenes, pricing, content, and the product itself. Each screen has a different job — same brand signal.
03Product flow
Create, manage, then hand the service over.
SERVIO isn’t a generic chatbot. It packs expert knowledge, talk flow, and collaboration tasks into a service you can actually deliver.
01
Create a service
Pack prompts, slides, materials, and todos into a service you can deliver. Complex capability sits in a clear setup flow — not a scary long form.
02
Manage experts and history
One workspace for services, templates, and history — visible, editable, ready to add new industries without reinventing the product.
03
Deliver in a live meeting
In a live meeting, clients hear the talk, review materials, and leave with AI drafts and next steps. The product ends as a full service session — not a chat that fades out.
04Delivery
From brand to meeting room — finally ready to show clients.
Brand system
Type, color, imagery, and motion rules
Product workspace
Create, manage, templates, and history
Live meeting
Talk, files, AI drafts, and tasks
Reusable assets
Ops and eng can keep extending scenes
NEXT / CASE
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