← BACK TO HOMESUPERMONKEY · 2020 – 2023
Mini-program · APP · Back-office · Campaign Design

Three years of growth design for the fitness brand that refused to sell annual cards.

SUPERMONKEY is a leading China fitness brand — pay-per-class, no annual cards. For three years I worked as a senior experience designer on growth: mini-program, app, admin, plus Super Friday and Double 11 campaigns.

Role
Senior Experience Designer
Scope
Mini-programAPPBack-officeCampaign Design
Timeline
~3 years
Status
2020 – 2023Live · Millions of active users
SUPERMONKEY case cover · growth outcome metrics
Growth design principles
Group course purchase flow · five steps
Schedule page · city, coach, time filters
Store Guide · spec structure
Store Guide · applied to real studios
Campaign outcome metrics
Super Mock · intro
Super Mock · four modules
Fitness centre · data overview
PT data & movement records
Post-class share templates
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